Ask ChatGPT, Claude, Gemini, or Perplexity who to hire for something you do, and one of two things happens: it names you, or it names someone else. That’s the shift these engines represent. Search used to return a list of links for a buyer to click through; now it returns an answer, already decided, already naming a winner. This library is where we write down what we’ve learned about how that decision gets made, one honest piece at a time.
It’s organized around how people actually arrive here. Why doesn’t my business show up covers the diagnostics — what actually determines whether an engine cites a business, not repackaged SEO advice. What’s actually true, and what’s just advice going around is our myths and debunks — we test the popular claims (block this crawler, add this file, stuff this keyword) and publish what we find, sourced, including when the evidence is thin. As the audit book grows, a third thread joins them: what this looks like for a business like yours, drawn from the AI-citation audits we’ve actually run.
That last part is the real difference between this library and the rest of the AI-SEO content out there. The big SEO tools’ data covers DR-40-and-up brands with 800-plus-volume keywords — genuinely useful, and structurally not about your business. Every audit we run adds to a dataset almost nobody else has: what actually gets a local small business cited, and what doesn’t. We publish from it as it grows.
Start with the audit we ran on our own name — 0 of 80 — and browse the rest below as it lands.